Marketing engine blueprint (ICP, funnel mapping, offer design) Weekly content ops: blog, SEO, or social execution (via AI agents) Campaign planning + ABM light (optional agent for outbound) Monthly review: MQLs, conversion, and channel efficiency AI agents assigned: Content, Campaign Ops, and/or Analytics
Outcome
A repeatable, scalable revenue engine across content, campaigns, and CRM—powered by autonomous AI execution and guided by human strategy.
What's Included:
Accordion Example
MarTech Foundations & Optimization▼
Strategic guidance on selecting and optimizing your CRM, automation tools, and data tracking systems for scalability. Includes SEO/SEM recommendations, segmentation models, and personalization strategies to enhance customer engagement.
Content Strategy & Thought Leadership Roadmap▼
A 3, 6, or 12-month strategic plan covering blog content, thought leadership & industry positioning, email & social media content, lead magnet development (whitepapers, case studies, etc.)
Full Funnel Marketing Strategy▼
Demand generation & lead generation frameworks, including paid & organic acquisition strategies, PR & media opportunities, event strategy & community engagement, influencer & partnership growth models
Sales & Marketing Alignment▼
Optimizing collaboration between sales and marketing for inbound & outbound sales integration, lead scoring & qualification framework, revenue attribution & data-driven sales enablement
Account-Based Marketing (ABM) Playbook▼
A step-by-step ABM framework covering targeting & segmentation strategy, execution plans with multichannel outreach, measurement & success tracking
Data & Analytics Framework▼
Setting up data tracking, including essential KPIs & dashboards, customer segmentation analysis, real-time insights for continuous optimization
Startup Growth Metrics & Profitability Insights▼
Customer Acquisition Cost (CAC) & strategies to reduce it, Lifetime Value (LTV) and ways to increase customer retention, MRR, Churn, Conversion Rates, and Revenue Forecasting
Output & Deliverables:
Checklist
Go-To-Market Strategy Playbook – A structured GTM plan with key execution steps
Lead & Demand Generation Blueprint – A customized demand gen framework tailored to your startup
ABM Strategy Deck – A detailed Account-Based Marketing plan for high-value customer acquisition
Sales & Marketing Alignment Roadmap – A strategy document aligning marketing and sales efforts
Content Calendar & Content Pillars – A structured content roadmap covering 3, 6, or 12 months
Analytics & KPI Dashboard Recommendations – A measurement toolkit including templates for tracking CAC, LTV, and conversion metrics
Actionable Insights Report – Key findings and execution recommendations
Execution services such as SEO Audits, Content Development, CRM Implementation, and Paid Media Execution are available at an additional project-based or hourly rate.
Ready to Accelerate Your Growth?
Book a free consultation to discuss how our Scale-Up Basics program can help your business achieve sustainable growth.
