Despite decades of CRM upgrades, RevOps hires, and cross-functional retreats, Sales and Marketing still don’t speak the same language. AI is only accelerating the divide. What we need isn’t more “alignment” — it’s a shared system. SMarketing 2.0 isn’t just a vibe shift — it’s a structural upgrade. Here’s how to make it work.
If you’ve ever sat through a “growth meeting” where:
This post is for you.
Even after 20+ years of martech evolution, buyer behavior shifts, and AI overload — the MQL–SQL handoff is still broken. We’ve evolved tech, but not trust.
Sales and Marketing are stuck in a cycle:
And now, with AI amplifying everything, misalignment is more than annoying —
it’s expensive and operationally unsustainable.
You can’t fix this with “better communication” or “another quarterly offsite.”
You need a new system.
What alignment actually looks like in 2025:
💡 SMarketing 2.0 isn’t Slack channels and alignment meetings.
It’s a single revenue system — built intentionally.
No more blaming. No more meetings that go nowhere.
Let’s build the operating system your growth engine actually needs.
👉 Book a SMarketing 2.0 Workshop
or
✉️ Get the checklist version of this framework: christina@cmdigital.io
#RevOps #SMarketing #RevenueTeams #GoToMarket
